Hands on Copywriting

FOUR TIMES FOUR HOURS OF INTENSIVE LEARNING FROM HOW TO TELL A STORY CREATE A PUNCHING HEADLINE, ESSENTIALS TIPS AND TRICKS OF HOW TO BE A GOOD COPYWRITER.

Start: 9 – 30 September 2006
Every Saturday, 09.00 – 13.00
at IMAGO – School of Modern Advertising
Dharmawangsa Square, Jl. Dharmawangsa VI No. 9, Jakarta Selatan.


Fee Rp. 1.650.000,-

PLEASE CONTACT GABY AT (021) 726-4525

INSPIRING TOPICS:
Week 1: Fundamentals in story telling

  1. writing synopsis and script for television commercial.
  2. understanding 14 effective ways to create a TV commercial
  3. essential tips in writing and creating TV commercials

Week 2: The power of audible message

  1. writing synopsis and script for radio commercial
  2. understanding categories of radio commercials
  3. understanding jingle and background music
  4. scriptwriting for audio visual presentation programs

Week 3: The power of written message

  1. copywriting for print advertising
  2. understanding what to say and how to say
  3. creating punching headline
  4. 12 deadly tips in creating headline
  5. basic copywriting for below the line

Week 4: Corporate message

  1. copywriting for corporate advertising
  2. copywriting for public service advertising
  3. copywriting for leaflet, direct mail and advertorial

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